Videos
Education is one of the most important aspects of how we serve our clients. We hope these complimentary video resources will bring you greater financial awareness on your journey toward your ideal retirement lifestyle.
David McKnight Endorses Brian Hanson
David McKnight, best selling author of the Power of Zero, endorses Elite Power of Zero Advisor, Brian Hanson.
We Support Fathers for the Fatherless
Brian Hanson: FATHERS FOR THE FATHERLESS changes lives by exposing men to a cause beyond themselves. They are propelled to challenge themselves, cycling 100 miles, in response to our Heavenly Father’s heart for the Fatherless.
Retirement Planning Risk: Provisional Income
Brian Hanson: The risk of your social security income being taxed at high levels.
Retirement Planning Risk: Sequence of Returns
Brian Hanson: The importance of sequencing your returns in retirement.
Brian Hanson Credentials
Brian Hanson reviews the licenses and credentials that uniquely qualify him to provide holistic and comprehensive planning.
More Resources

The Power of Zero: Aiming for the 0% Tax Bracket in Retirement
Many retirees assume their tax burden will be lower in retirement, but that isn’t always the case. Tax rates fluctuate based on government policy, and if the national debt continues to rise, higher tax rates in the future could impact your retirement income. Aiming for the 0% tax bracket in retirement means structuring your finances so that your taxable income is low enough to avoid federal income taxes altogether. This strategy can help retirees manage tax risk, maintain control over their income, and extend the life of their savings.

Top 5 Financial Myths Perpetuated by Mainstream Gurus
Mainstream financial gurus have built massive followings by offering simplified, easy-to-digest advice on personal finance, investing, and retirement planning. While their guidance may work for some, it often promotes a one-size-fits-all approach that overlooks critical financial nuances. The truth is, some of the most commonly accepted financial myths from mainstream financial gurus can be misleading—or even harmful—to those with more complex financial needs. Let’s take a closer look at five financial myths that are widely accepted but don’t always hold up when applied to real-world financial planning.

Why Risk Isn’t Just About the Stock Market
When most people think about financial risk, they immediately picture the stock market. While market volatility is a significant concern, it’s far from the only factor that can disrupt a retirement plan. Unexpected healthcare costs, tax policy changes, inflation, and longevity risk all pose threats to long-term financial stability. By focusing only on investment risk, investors may leave themselves exposed to other financial challenges that can erode wealth just as quickly—if not more so—than a downturn in the market. Let’s explore the key financial risks beyond the stock market and strategies to help mitigate them.

Why Personalized Financial Planning Outperforms Generic Advice
Financial planning is not a one-size-fits-all process. Yet, many investors rely on generic advice that may not align with their specific goals, risk tolerance, or tax situation. While broad financial guidelines can provide a starting point, they often fail to address the nuances of individual circumstances. Personalized financial planning strategies focus on aligning financial decisions with an investor’s unique needs, providing a tailored approach to managing wealth.

Case Studies: When Following the Crowd Doesn’t Pay Off
Many investors follow conventional financial wisdom, trusting broad, one-size-fits-all guidance to navigate their financial future. While these general recommendations may seem practical, they often overlook personal factors such as risk tolerance, tax implications, and long-term financial objectives. The risks of following generic financial advice can be significant, leading to avoidable missteps that impact retirement savings, tax efficiency, and wealth preservation. Through real-world case studies, we explore instances where individuals followed standard financial advice—only to find themselves facing unexpected challenges. More importantly, we’ll highlight how personalized financial strategies could have helped them avoid these pitfalls.

The Hidden Cost of Following the Crowd in Financial Planning
Financial advice is everywhere—from news outlets to social media influencers to friends and family. While many people believe that following widely accepted guidance is a safe approach, it’s important to consider that these strategies may not align with your unique financial situation. The hidden cost of following the crowd in financial planning can be significant, potentially leading to unnecessary taxes, overlooked risks, and missed opportunities for long-term financial stability.
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